Advertising Requirements
CONTENTS
GENERAL ADVERTISING REQUIREMENTS:
GENERAL ADVERTISING REQUIREMENTS
Advertisers are obliged to ensure that ads shown in any geographical area meet the following requirements.
We reserve the right to reject any advertising that does not comply with these requirements, advertising policies, moral and ethical standards, as well as in case of complaints about respective advertising.
A. Ad content requirements
1. All advertising content must be appropriate for a general audience and(or) for the type of placement in which it will be displayed and all ads should comply with all applicable laws, rules, regulations, and industry standards in each geographical area where the advertisements may appear.
2. Misleading, Deceptive, or Unverifiable Claims.
Ads must not:
- use unsubstantiated claims, especially in health, financial, or technical products;
- include testimonials, guarantees, or endorsements that are not genuine;
- omit essential information that may mislead consumers;
- use false urgency or bait-and-switch tactics;
- being unclear about the source of information contained in the ad.
If an ad contains superlative adjectives and(or) includes testimonies about the advantages of a certain product over other products, the ad link should lead directly to the page on the advertiser’s website where this information is supported by the relevant third-party and(or) independent research.
3. Advertising must not advertise a product or service for which advertising in this manner, or at this time or place is prohibited.
4. Advertising must not include graphical or design elements of websites, mobile applications, user interfaces that imitate functionality (for example, imitate search bar, cursor bar, icons, buttons), but are not in operation.
5. Violence, Hatred, or Intolerance.
Ads must not:
- promote or encourage unlawful conduct and(or) promote cruelty, violence, extremism and terrorism;
- incite hatred, racism, or discrimination based on religion, nationality, race, gender, or any other protected category;
- use offensive language or obscene images disrespectful to gender, race, nationality, age, profession, social or financial status, religious or national symbols;
- glorify or normalize aggressive behavior, self-harm, or suicide.
6. Advertising language.
6.1. Ads shall use the language compliant with the applicable legislation.
6.2. An additional foreign language is allowed provided that: (i) it is used along with the obligatory language, and (ii) text in foreign language is identical to the original one both in form and content.
6.3. If the information on the referral website or other resource (web page, mobile application, etc.) uses language other than the language of the ad, the advertising shall explicitly state this.
7. Currency. Prices of advertised goods and services shall be indicated in the currency in compliance with the applicable legislation.
8. Environmental and Ethical Standards.
Ads must not:
- promote activities or products that are harmful to the environment (e.g., deforestation, excessive plastic usage);
- mislead consumers with false eco-friendly claims or "greenwashing";
- violate human rights or promote exploitation of any kind.
9. Copyright and Intellectual Property.
Ads must not:
- use copyrighted materials (e.g., music, videos, images) without proper authorization;
- infringe on trademarks, patents, or any intellectual property rights of third parties.
10. Invasion of Privacy.
Ads must not feature images or likenesses of individuals without their consent.
B. Landing page requirements
1. Landing page (the web page, mobile application or other resource to which the ad refers to) shall not contain pop up or pop under windows.
2. Landing page shall open correctly in the browser and be free from script or program errors.
If a link from the ad cannot be opened or opens with errors, display of such ad will be suspended until the problem is resolved.
3. Information in the ad shall correspond to the information shown on the landing page (web-page, mobile application, or other resource to which the ad refers to). For example, if an advertising promotes a discount, then user following a link shall be directed to the web-page which provides clear information about such discount.
4. Ads that leads to a website or other resource which main purpose is to show advertising are not permitted. “Main purpose to show advertising” means websites or other resources displaying ads on more than half of their home page.
C. Requirements in respect of particular subject-matters
1. Ads for a service similar to any of the services mentioned at https://yango.com/en_int may not be placed on the same page referring to any of these services.
2. Ads related to tragic events, if such ads aim to draw attention to the respective news or publications (including to the shocking content), are not permitted.
3. Ads of resources primarily aimed at filling out questionnaires and tests in exchange for cash payments or acquiring user contact information are not permitted.
4. Ads of news articles which are published on news resources:
4.1. shall refer directly to the published article;
4.2. the content of the ad shall correspond to the headline and content of the article itself. If the ad contains ambiguous, provocative or confusing statements, we have the right to require to make amendments so that the news headline corresponds to the ad content completely;
4.3. it shall be clear from the text of advertising that it promotes a news resource where the full text of the article is available;
4.4. if media banner includes news (articles) headline, the source should be indicated on the same slide with the headline. The font size of such text should not be less than the font size of the headline.
D. Other requirements
1. Ads shall meet technical requirement which may be provided to you from time to time.
2. The use of low-quality images in advertising materials is unacceptable, including:
- images with distortion and interference (artifacts) due to file compression;
- images with low resolution, low-definition graphics and pixels.
3. Advertisers and developers of automated systems for advertisers (Demand-Side Platform, “DSP”) participating in RTB auctions agree that the user sees the name of the DSP when interacting with the ad. Advertisers and DSPs agree that they have no right to change, replace ad materials after the first bid.
4. Customer which is a party to the agreement governing ads placement shall represent, warrant and undertake that:
4.1. it complies with all applicable trade, economic, and financial laws and regulations, export controls and embargos including those administered and enforced by Switzerland, the United States, the European Union and its relevant Member States, the United Kingdom, the United Nations Security Council, or any other government bodies with jurisdiction relevant to the agreement governing ads placement (collectively, “Sanctions”), including ban to provide advertising services to the Russian Federation and to legal persons, entities or bodies established in Russia (the “Restricted advertising”); and
4.2. neither customer nor its subsidiaries and affiliates, nor their respective directors and officers nor its advertisers (where applicable) are located in, or a resident or a national of any country or region that is subject to Sanctions, or identified on any Sanctions lists, or are owned or, where relevant under Sanctions, controlled by the same;
4.3. when performing the agreement, the customer or its advertisers (where applicable) will not directly or indirectly participate in any activities related to Restricted advertising; and
4.4. the customer will ensure that by performing its obligation under the agreement Yango and its partners (publishers) do not directly or indirectly participate in any activities related to Restricted advertising.
4.5. In the event of occurrence of any fact or event that would render any representation or warranty in the clause D(4) above incorrect or misleading, including when the customer detects any ad related to Restricted advertising placed by the customer and(or) by its advertisers and (or) by means of the customer’s system, the customer shall immediately cease the placement of all advertising until further approval by Yango to resume the placement, promptly notify Yango in writing (including by e-mail) about such placement, and provide Yango with information regarding the advertising placed in violation of Sanctions.
4.6. The Customer shall be liable for any losses and damages (including reasonable attorney’s fees) incurred by Yango and shall indemnify Yango against any claims and litigations (including those of the third parties) caused by violation of representations, warranties and undertakings provided by the customer in clause D(4) above.
4.7. In case of any breach by the customer of any representation, warranty or undertaking provided in this clause D(4) or should there be any Sanctions or any Sanctions updates which would affect the agreement governing ads placement, or should Yango reasonably determine that it cannot perform its obligations under the agreement due to Sanctions-related prohibitions, Yango may terminate the agreement with immediate effect.
Date of publication: 10.01.2025