Cross-service Marketing Lead (Qazaqstan)
Corporate operations
office
Yandex Qazaqstan is looking for a Marketing Lead to manage marketing for Yandex Afisha and other ecosystem services in Qazaqstan. Apply if you have 5+ years experience in marketing, have led a department autonomously, and are prepared for end-to-end responsibility, from strategy to results.
Yandex Qazaqstan is part of Yango Group, a global technology ecosystem building digital services that simplify and enhance everyday life. Operating in more than 30 countries across Europe, Africa, the Middle East, South Asia, and Latin America, we deliver solutions in ride-hailing, delivery, e-commerce, mapping, entertainment, AI, and beyond.
Headquartered in Dubai, Yango Group unites advanced technological capabilities with deep local market knowledge to create products that fit naturally into people’s daily routines across diverse communities.
You will be responsible for
Marketing strategy for Yandex Afisha and other services, including developing a quarterly and annual marketing strategy for Yandex Afisha with positioning, key messages, and campaign planning
• Prioritizing synergies between Yandex services, developing and launching cross-service initiatives (joint offers, bundles, shared campaigns) and measuring their impact on service use
• Launching full-cycle campaigns (OOH, digital, in-app) from idea and brief to implementation and performance evaluation, including media planning, budgeting, agency collaboration, and quality control
• Collaborating with the product teams of multiple services to synchronize priorities and launches, coordinate joint initiatives, and advocate for marketing positions
• Launching and positioning new services entering the Qazaqstan market
• Market and audience analysis, transforming data into hypotheses and initiatives, and adapting campaigns and materials to the local context
You might be a fit if you have
• 5+ years experience in marketing, including a significant portion in brand or integrated marketing
• Experience leading a department autonomously, making decisions on strategy, media splits, and budgets, with responsibility for results, not just completing briefs
• Launched full-cycle campaigns and managed agencies, including briefs, tenders, budgets, execution control, and performance evaluation
• Experience with cross-functional teams and confidence collaborating with product and analytics teams and partners to bring joint projects to launch
• The ability to research the market and user base, and interpret data and transform it into clear hypotheses and initiatives
• Confidence managing multiple projects simultaneously, setting clear objectives, and achieving results
• An independent, energetic mindset with responsibility for results
It's a plus if you:
• Have experience in marketing entertainment, e-commerce, or service products (tickets, events, media, superapps)
• Have experience launching cross-product or partnership initiatives
• Have experience with brand tracking and research
Explore our benefits
*different conditions apply based on hiring location and position type
Life in balance with Yango
We know how to work hard, but we also know how to have fun together, and we are true believers that the wellbeing of our teams is importantPsychological support
Available in different languages to support you when you need it mostLife and private health cover
Life and private health insurance
*different conditions apply based on hiring location and position typeSHARE