• Developing and implementing the annual marketing plan together with the team lead
• Launching product marketing, performance, SMM, BTL, and special projects campaigns
• Coordinating with cross-functional teams, including Creative, Commerce, Product, Media, Growth, CRM, Analytics, and PR
• Monitoring campaign performance and analyzing effectiveness together with the Growth team
• Strengthening brand presence through BTL activities, merchandise, and collaborations with local brands
• Supporting local areas through targeted marketing initiatives