• Developing and executing quarterly and annual marketing plans in line with growth targets • Leading integrated campaigns across digital, social, offline, and partnership channels • Localizing global brand strategy to ensure cultural and commercial relevance • Owning and managing the local marketing budget • Leading OOH, DOOH, and street-level visibility across priority zones • Managing agency partners and ensuring high-quality execution • Building strong community presence and brand affinity • Leading marketing execution for new verticals and city rollouts • Implementing joint initiatives with ride-hailing and fintech partners