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Marketing Specialist (Armenia)

Corporate operations
office
We are looking for a Marketing Specialist to help grow Yandex’s presence in Armenia and promote multiple services, including all Yandex services. This is an operations-focused role involving numerous launches, team coordination, local initiatives, and partner management. This role is for candidates with 2–3 years of professional experience who have worked at a large company and are eager to grow within an international IT ecosystem.
You will be responsible for
• Developing and executing cross-service marketing initiatives to promote Yandex services and the super app • Implementing 360-degree campaigns across digital channels, SMM, BTL activities, events, and partner integrations • Managing the full lifecycle of advertising campaigns, from planning and coordination to execution and performance tracking • Ensuring consistent messaging and synergy across all touchpoints to maximize reach and impact • Strengthening brand presence through urban branding, outdoor advertising, digital signage, and other visibility initiatives • Building and managing relationships with local partners, brands, and influencers, including coordinating joint initiatives • Coordinating cross-functional teams (marketing, PR, product, creative) and aligning marketing activities with business objectives • Supporting service launches by preparing go-to-market activities, coordinating launch processes, and assisting with post-launch promotion • Monitoring and analyzing campaign performance using relevant metrics and tools, generating insights to identify improvement opportunities, refining targeting, messaging, and channel strategies, managing day-to-day marketing operations, and tracking market trends and competitor activity to support optimization and ROI
You might be a fit if you have
• 3+ years of marketing experience • Experience working at a large company (FMCG, telecom, banking, IT, e-commerce) • Hands-on experience in BTL, events, SMM, and general marketing • A basic understanding of marketing metrics and campaign effectiveness • A systematic approach and the ability to work in a process-driven environment • Strong communication skills and the ability to work with teams and partners • Attention to detail and numerical accuracy • The ability to work independently and drive tasks from concept to launch • Fluency in Armenian and Russian (English is a plus)
Explore our benefits

  • Life in balance with Yango

    We know how to work hard, but we also know how to have fun together, and we are true believers that the wellbeing of our teams is important

  • Psychological support

    Available in different languages to support you when you need it most

  • Life and private health cover

    Life and private health insurance
*different conditions apply based on hiring location and position type