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Marketing Lead (Uzbekistan)

Ride-hailing
hybrid
Tashkent
We are looking for an ambitious and experienced Marketing Lead who will take charge of cross-service marketing initiatives in Uzbekistan and help strengthen brand awareness of the SuperApp and its services in the local market.
Yandex Uzbekistan is part of Yango Group, a global technology ecosystem building digital services that simplify and enhance everyday life. Operating in more than 30 countries across Europe, Africa, the Middle East, South Asia, and Latin America, we deliver solutions in ride-hailing, delivery, e-commerce, mapping, entertainment, AI, and beyond. Headquartered in Dubai, Yango Group unites advanced technological capabilities with deep local market knowledge to create products that fit naturally into people’s daily routines across diverse communities.
You will be responsible for
• Leading cross-service initiatives and special projects promoting the SuperApp and its services • Developing and launching projects that increase the brand’s visual presence in the local market • Curating local creative initiatives, including 360° campaigns aimed at increasing the visibility of SuperApp services • Partnering with local brands, opinion leaders, and influencers, including organizing integrations and launching joint campaigns • Collaborating with local service marketers (Eats, Delivery, and others) to create cross-service synergies, joint value propositions, and large-scale campaigns • Analyzing product funnels and key metrics (MAU, DAU, CAC, LTV) to improve marketing effectiveness • Developing hypotheses and marketing strategies to support the growth of services within the SuperApp
You might be a fit if you have
• 5–7+ years of experience in marketing, preferably in brand marketing • Experience developing and implementing marketing strategies • Experience researching customer segments and markets, interpreting data, and turning insights into initiatives • Experience working with local partners, brands, or influencers and organizing BTL activities and integrations • Experience managing cross-service projects, setting clear objectives, monitoring execution quality, and achieving results • Strong collaboration skills and the ability to coordinate teamwork with colleagues and partners • A proactive mindset, independence, and readiness to take responsibility for results
Explore our benefits

  • Life in balance with Yango

    We know how to work hard, but we also know how to have fun together, and we are true believers that the wellbeing of our teams is important

  • Psychological support

    Available in different languages to support you when you need it most

  • Life and private health cover

    Life and private health insurance
*different conditions apply based on hiring location and position type