• Leading, coaching, and inspiring a multidisciplinary marketing team across brand, digital, and partnerships • Translating global brand strategy into locally relevant initiatives that connect with consumers • Fostering collaboration across operations, growth, and commercial teams to ensure unified execution • Identifying target audiences for advertising campaigns • Developing and managing a marketing strategy and growth plan for the Bolivian market • Providing marketing support for the commercial team • Identifying, tracking, and influencing key metrics such as product awareness, sales growth, and brand loyalty • Conducting marketing research to identify growth points and test hypotheses • Organizing productive collaboration with marketing agencies and internal contractors • Exploring new channels for offline and online promotion • Running advertising campaigns and measuring their effectiveness