• Developing and implementing data-backed marketing strategies across digital and traditional channels to support business objectives • Overseeing A/B tests, attribution approaches, and predictive analytics to refine funnels • Improving TOM and brand attributes to support brand consistency in the market • Leading, mentoring, and scaling the marketing team while fostering a culture of accountability and structured decision-making • Setting clear KPIs, monitoring performance, and providing actionable feedback to ensure steady improvement • Collaborating with sales, product, and data science teams to align marketing activities with broader company goals • Focusing on paid media (SEM, social, programmatic) to refine CAC, LTV, and related funnels • Managing budgets, ensuring efficient resource allocation, and maintaining cost-effective customer acquisition • Applying effective tactics for user acquisition and coordinating partnerships that support user growth