• Planning, managing, and executing high-impact PR campaigns, including product launches and brand storytelling efforts • Managing media relations by building and maintaining strong relationships with journalists, editors, and key local media outlets • Handling crisis communication and reputation management, ensuring effective risk mitigation and response strategies • Developing proactive, data-driven content that positions Yango as a thought leader, including press releases, interviews, and statements • Managing local PR agencies and ensuring their deliverables align with Yango’s communication goals and global standards • Planning and coordinating media events, press briefings, industry panels, and partnerships to enhance brand positioning • Supporting Country Managers by crafting thought leadership pieces, op-eds, and interview responses that reflect Yango Group’s corporate vision • Monitoring regulatory and policy developments in the ride-hailing and mobility sectors and advising on potential PR risks and opportunities