Main
Jobs
Our values
Our people
Blog

CRM Marketing Manager (Qazaqstan, Uzbekistan, Kyrgyzstan)

Ride-hailing
Hybrid
Yango Group develops a superapp multiservice platform that helps users solve everyday tasks. The CRM team enhances user experience, builds cross-service scenarios, and encourages frequent app usage. We are looking for a CRM Marketing Manager to design and implement strategies, introduce innovations including AI-driven features, and influence product and business growth.
You will be responsible for
• Developing effective CRM for Yandex Go services and building personalized communications (push, in-app) based on big data • Conducting A/B tests and experiments (including with AI), analyzing results, and scaling successful practices • Overseeing cross-service scenarios from concept to implementation and optimizing user funnels and customer journeys (CJM) • Managing projects by forming task forces, setting technical requirements, and driving projects to measurable outcomes • Segmenting audiences and building tailored communication chains
You might be a fit if you have
• At least 3 years of experience in targeted marketing • Proven experience launching CRM strategies and working with mobile apps, including building CJM • Project management skills: forming teams, setting tasks, and delivering measurable results • Experience in audience segmentation and building communication chains • Knowledge of targeted marketing principles and different channels (push, in-app) • The ability to communicate effectively with analysts and developers • Creative thinking skills and the ability to generate ideas and hypotheses • A good understanding how to evaluate project results • A proactive, independent, and results-oriented approach It’d be a plus if you • Have applied ML/AI in practical tasks • Have experience with loyalty programs
Explore our benefits

  • Life in balance with Yango

    We know how to work hard, but we also know how to have fun together, and we are true believers that the wellbeing of our teams is important

  • Psychological support

    Available in different languages to support you when you need it most

  • Life and private health cover

    Life and private health insurance
*different conditions apply based on hiring location and position type
CRM Marketing Manager (Qazaqstan, Uzbekistan, Kyrgyzstan)