• Developing and implementing marketing strategies to support user and driver acquisition and retention in Baku • Creating marketing plans and targeted campaigns, identifying effective channels, and refining tactics to boost engagement and loyalty • Conducting market research and analyzing data on the Baku market, including consumer preferences and growth potential • Using surveys, focus groups, and analytics to uncover trends and provide insights for tailored offerings • Collaborating with product, sales, and customer support teams to align marketing activities with business objectives • Participating in meetings, sharing market insights, and coordinating campaigns to maximize impact • Managing and optimizing marketing budgets, allocating resources effectively, and tracking ROI and KPIs • Adjusting strategies based on performance to improve results • Building and maintaining relationships with key partners and suppliers, negotiating terms, and ensuring partnerships support marketing goals • Monitoring competitor activities in the Baku market and analyzing strategies, pricing, and customer engagement • Identifying differentiation opportunities and designing approaches to maintain a competitive edge • Creating and executing campaigns to increase brand awareness among users and drivers through social media, advertising, and events