• Developing and implementing a social media strategy aligned with business objectives for MENAP (currently UAE, Oman, Pakistan, Morocco, and Türkiye)
• Creating and publishing engaging content for Facebook, Instagram, Twitter, and TikTok in collaboration with local agencies
• Managing influencer marketing and overseeing tenders and payments for SMM activities
• Growing organic engagement across local communities
• Monitoring local trends and incorporating them into relevant content
• Analyzing social media metrics and preparing regular performance reports
• Planning and executing campaigns with influencers and regional partners