Marketing Lead (Qazaqstan)

Ride-hailing
Hybrid
Office
Almaty
We are looking for a Marketing Lead to promote the Yandex Go super app by driving marketing initiatives and strengthening brand awareness in Qazaqstan.
You will be responsible for
• Developing and launching projects that increase awareness of Yandex Go and its services • Leading marketing initiatives that make Yandex Go services more visible, including campaign development, project launches, and performance tracking • Building collaborations with local brands and influencers, and organizing integrations and joint campaigns • Analyzing the market and target audience, including seasonal trends and user needs, to shape effective marketing strategies • Identifying opportunities to adapt marketing materials for the local market
You might be a fit if you have
• Have over 5 years of marketing experience • Have worked with local partners, brands, or influencers and have experience organizing BTL activities and integrations • Have researched customer segments and the market, interpreted data, and turned insights into actionable hypotheses and initiatives • Know how to develop and implement marketing strategies and understand their structure • Are skilled in project management, setting clear tasks, monitoring quality, and delivering results • Collaborate well with colleagues and partners and know how to coordinate cross-functional work • Are proactive, energetic, and take full ownership of your results • Are based in Almaty, Qazaqstan