Yango Group is seeking a Marketing Manager to join the Yango Food (Comida) team in Santa Cruz, Bolivia to craft and implement marketing strategies, manage ad campaigns, and collaborate with agencies.
You will be responsible for
• Identifying target audiences for advertising campaigns
• Developing and executing a marketing strategy and growth plan for the Bolivian market
• Supporting the commercial department and leading the trade marketing strategy
• Tracking and influencing key metrics (product awareness, sales growth, brand loyalty)
• Conducting marketing research to identify growth opportunities and validate hypotheses
• Managing collaboration with marketing agencies and improving advertising effectiveness
• Exploring new online and offline promotion channels
• Running advertising campaigns and evaluating their performance
You might be a fit if you have
• Bring 5+ years of experience in digital and growth marketing
• Have experience organizing ad campaigns and marketing events
• Understand marketing research and technologies in depth
• Are skilled in budget management and cost analysis
• Possess strong project management capabilities
• Can clearly justify and communicate your point of view
• Are fluent in Spanish and English