• Developing and executing comprehensive marketing strategies that support service growth in key markets
• Running marketing activities across channels, including brand activations, media campaigns, and BTL
• Managing growth-focused channels like CRM communications and digital acquisition
• Shaping communication strategy based on customer, market, and competitor insights
• Analyzing funnel performance and identifying opportunities for growth
• Collaborating with cross-functional teams to deliver efficient and impactful campaigns
• Managing the marketing budget and ensuring effective allocation of resources