• Owning and leading CRM campaigns for a set of lifecycle stages (onboarding, win-back, upsell, retention), from ideation to delivery • Building and optimizing multi-touch journeys based on lifecycle stages, segments, and behavioral triggers • Executing and managing day-to-day CRM campaigns across multiple channels (push, email, in-app, WhatsApp) • Setting up, QA, and monitoring campaigns based on predefined user journeys and contact policies • Working closely with the CRM operations team and data team to build audiences, automate flows, and deliver communications on schedule • Monitoring key campaign metrics (CTR, open rate, conversions, unsubscribes, reach) and reporting on performance • Tracking delivery issues and ensuring data accuracy in collaboration with analytics teams • Analyzing CRM performance dashboards and user behavior data to continuously optimize campaigns while collaborating with analytics to define test hypotheses, execute A/B tests, and interpret results to improve outcomes • Acting as a CRM lead for cross-functional initiatives (new feature adoption, Ramadan campaigns, package upgrades) in collaboration with product, growth, and content teams, and briefing copy and creative teams with clear direction and context, ensuring alignment with tone and performance goals • Reviewing and editing CRM copy in English and Arabic for clarity, brand tone, and impact while maintaining high standards in messaging, personalization, and localization • Owning CRM calendar planning for your streams and aligning campaigns with product and content launches • Helping improve internal briefing processes, QA flows, and campaign documentation

• Have 3–5 years of experience in CRM or lifecycle marketing, ideally in a subscription-based digital product • Have a proven track record managing and optimizing multi-channel lifecycle campaigns • Possess an analytical mindset and are comfortable reading dashboards, setting up experiments, and drawing insights • Demonstrate strong campaign management skills and the ability to independently lead projects end-to-end • Have an excellent command of English and Arabic copywriting, with an eye for brand tone, clarity, and cultural nuance • Demonstrate a strong sense of ownership, address problems proactively, and can work in a team • Can manage multiple streams while maintaining quality and meeting deadlines