Growth User Acquisition Lead

Yango Ride

Remote

Yango is seeking a Growth User Acquisition Lead to develop and execute user acquisition strategy across 20+ countries, optimize paid traffic, test new hypotheses, and scale new acquisition channels.

You will be responsible for

• Optimizing paid marketing sources by analyzing the performance of current acquisition channels and identifying improvement opportunities • Managing budget effectiveness by tracking return on investment (ROI) and adjusting strategy based on key performance indicators • Controlling traffic and conversion funnels by monitoring conversions and evaluating acquisition effectiveness • Launching and scaling key markets

You might be a fit if you have

• Have 5+ years of experience in performance marketing with a focus on mobile app growth • Are deeply familiar with Google Ads, Meta (Facebook), TikTok, and other acquisition platforms • Have experience managing and optimizing large marketing budgets • Understand and work confidently with tracking platforms like AppMetrica, Appsflyer, or Adjust • Have strong knowledge of mobile attribution and fraud prevention • Evaluate acquisition performance not only by CPI, CAC, and CR, but also using deeper product metrics • Are comfortable working with data, funnels, and attribution models • Have experience launching and scaling acquisition campaigns in new markets • Speak fluent English

About us

Yango is a global technology company operating in 30+ countries across Africa, Latin America, Europe, and the Middle East. We specialize in transforming cutting-edge innovations into seamlessly integrated services that enrich local communities and enhance daily life.Our mission is to bridge the gap between leading world technologies and local needs—fostering connections and making a tangible difference in people’s everyday experiences. We welcome passionate professionals eager to shape the future of tech-enabled solutions worldwide.

Why Yango?

At Yango, our core values guide everything we do—fueling innovation, fostering collaboration, and driving us to continuously elevate our services for communities worldwide.

Go beyond: We never settle for the ordinary. Every day is a chance to break new ground, champion bold ideas, and redefine what’s possible. By challenging ourselves to reach new heights, we create meaningful impact and inspire progress throughout our teams.
Go tech: We harness cutting-edge technologies to shape the future of everyday life for millions of customers. As part of our team, you are expected to embrace innovation every step of the way, helping us move forward and bring solutions that make a real difference.
Go global, go local: We bridge global perspectives with local insights, ensuring every solution resonates with the culture and needs of the communities we serve. It’s about embracing diversity, collaborating across borders, and empowering each market to thrive on its own terms.
Grow together: We’re a diverse, global community where everyone’s growth matters. Sharing knowledge, mentoring each other, and celebrating successes collectively keeps our team strong and united—because when one of us advances, we all do.