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Building the Future of Retail Technology: Meet Max Avtukhov, Co-Founder of Yango Tech Retail

What does it take to transform the future of retail through technology? Introducing Max Avtukhov, Chief Executive and Co-Founder of Yango Tech Retail, part of Yango Group, who's leading a global mission to revolutionize how retailers operate in the digital age 🌟Max's journey in Yango Tech Retail began after years as a financial analyst at Deutsche Bank and in corporate development at a major tech company. Driven by a strong desire to build something meaningful, he discovered a key insight: customer loyalty directly correlated with delivery speed. This observation, paired with the understanding that faster operations actually reduced costs and enabled lower prices, pointed to an untapped opportunity in retail transformation and sparked the creation of an innovative e-grocery venture.At Yango Tech Retail the focus shifted to empowering retailers worldwide with transformative technology solutions. So the mission extends beyond developing advanced retail technologies to actively shaping the future of commerce.
Max shared his vision for Yango Tech Retail:

We want to build a SAP or Salesforce* of the new generation. Just as SAP founders understood companies' desire for clarity and manageability 50 years ago, we want to play a similar card with the offline to online conversion of retail.

Max AvtukhovChief Executive and Co-Founder of Yango Tech Retail
Platform for AI Agents. One of the most promising innovations is Yango Tech Retail's platform for AI agents in retail operations. This innovation creates a foundation where AI functions as virtual employees to manage stores, optimize inventory, and guide staff. This addresses retail's complexity, where major retailers employ up to 500,000 people across fragmented legacy systems. While AI has made progress in inventory forecasting and basic personalization, operational AI agents could reduce headquarters staff requirements by up to 50% while maintaining performance. By providing this platform, Yango Tech Retail is building an ecosystem where AI applications can be customized for retailers across the globe.Enhanced Personalization Through Digital Twins. Yango Tech Retail's technology brings online-style personalization to physical retail through digital store twins. This technology connects customer behavior with product interactions, enabling retailers to understand shopping journeys in brick-and-mortar environments. This creates opportunities for tailored recommendations and optimized product placement. Their analysis has identified significant potential, including 30% of underutilized staff time. The approach helps retailers create engaging shopping experiences while reducing costs.

Nobody wants AI itself – they want practical solutions. Just like nobody wanted electricity – they wanted to light their homes and boil kettles. We're bringing AI to retail in applicable ways that can transform how businesses operate.

Max AvtukhovChief Executive and Co-Founder of Yango Tech Retail
We also talked with Max about the challenges of expanding into different markets, and his insights on successful market adaptation revealed three key factors:👉🏼 Understanding Local Regulations. Each market has its unique requirements for data policies, taxation, and business operations.Localization is what separates you from winning. Without it, you're not relevant, you're not trusted, you're not validated.👉🏼 Cultural Awareness. Different markets require different approaches to business relationships and communication.👉🏼 Local Partnerships. Building trust through local representatives who understand market dynamics is crucial for success.
As Max continues to guide Yango Tech Retail's expansion across 12 countries, his focus remains steadfast on empowering retailers with cutting-edge technology solutions, helping them thrive in an increasingly digital world.

We are living in a very dynamic time, politically, economically, technologically. The pace of events is accelerating, and it's very cool to be on the forefront of technological advancement.

Max AvtukhovChief Executive and Co-Founder of Yango Tech Retail

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Building the Future of Retail Technology: Meet Max Avtukhov, Co-Founder of Yango Tech Retail