ADVERTISING REQUIREMENTS

CONTENTS

GENERAL REQUIREMENTS:

A. Content requirements

B. Landing page requirements

C. Requirements in respect of particular subject-matters

D. Other requirements

COUNTRY REQUIREMENTS

A. Russian Federation

B. Kazakhstan

C. Uzbekistan

D. Türkiye

GENERAL REQUIREMENTS

Advertisers are obliged to ensure that Ads and Info Notices shown in any geographical area meet the following requirements.

We reserve the right to reject any material that does not comply with these requirements, advertising policies, moral and ethical standards, as well as in case of complaints about respective material.

A. Content requirements

1. All content of Ads and Info Notices must be appropriate for a general audience and(or) for the type of placement in which it will be displayed and all materials should comply with all applicable laws, rules, regulations, and industry standards in each geographical area where the advertisements may appear.

2. Misleading, Deceptive, or Unverifiable Claims.

Ads and Info Notices must not:

use unsubstantiated claims, especially in health, financial, or technical products;
include testimonials, guarantees, or endorsements that are not genuine;
omit essential information that may mislead consumers;
use false urgency or bait-and-switch tactics;
being unclear about the source of information contained in the material.

If material contains superlative adjectives and(or) includes testimonies about the advantages of a certain product over other products, the link should lead directly to the page on the advertiser’s website where this information is supported by the relevant third-party and(or) independent research.

3. Ads and Info Notices must not promote or attract attention to a product or service for which promotion in this manner, or at this time or place is prohibited.

4. Ads and Info Notices must not include graphical or design elements of websites, mobile applications, user interfaces that imitate functionality (for example, imitate search bar, cursor bar, icons, buttons), but are not in operation.

5. Violence, Hatred, or Intolerance.

Materials must not:

promote or encourage unlawful conduct and(or) promote cruelty, violence, extremism and terrorism;
incite hatred, racism, or discrimination based on religion, nationality, race, gender, or any other protected category;
use offensive language or obscene images disrespectful to gender, race, nationality, age, profession, social or financial status, religious or national symbols;
glorify or normalize aggressive behavior, self-harm, or suicide.

6. Language of the materials.

6.1. Ads and Info Notices shall use the language compliant with the applicable legislation.

6.2. An additional foreign language is allowed provided that: (i) it is used along with the obligatory language, and (ii) text in foreign language is identical to the original one both in form and content.

6.3. If the information on the referral website or other resource (web page, mobile application, etc.) uses language other than the language of the ad, the advertising shall explicitly state this.

7. Currency. Prices of promoted goods and services shall be indicated in the currency in compliance with the applicable legislation.

8. Environmental and Ethical Standards.

Materials must not:

promote activities or products that are harmful to the environment (e.g., deforestation, excessive plastic usage);
mislead consumers with false eco-friendly claims or "greenwashing";
violate human rights or promote exploitation of any kind.

9. Copyright and Intellectual Property.

Materials must not:

use copyrighted materials (e.g., music, videos, images) without proper authorization;
infringe on trademarks, patents, or any intellectual property rights of third parties.

10. Invasion of Privacy.

Materials must not feature images or likenesses of individuals without their consent.

B. Landing page requirements

1. Landing page (the web page, mobile application or other resource to which the Ad or Info Notice refers to) shall not contain pop up or pop under windows.

2. Landing page shall open correctly in the browser and be free from script or program errors.

If a link from the Ad or Info Notice cannot be opened or opens with errors, display of such material will be suspended until the problem is resolved.

3. Information in the Ads and Info Notices shall correspond to the information shown on the landing page (web-page, mobile application, or other resource to which the ad refers to). For example, if a discount is being promoted a, then user following a link shall be directed to the web-page which provides clear information about such discount.

4. Ads and Info Notices that lead to a website or other resource which main purpose is to show advertising are not permitted. “Main purpose to show advertising” means websites or other resources displaying ads on more than half of their home page.

C. Requirements in respect of particular subject-matters

1. Ads and Info Notices for a service similar to any of the services mentioned at https://yango.com/en_int/our_services may not be placed on the same page referring to any of these services.

2. Ads and Info Notices related to tragic events, if they aim to draw attention to the respective news or publications (including to the shocking content), are not permitted.

3. Ads and Info Notices of resources primarily aimed at filling out questionnaires and tests in exchange for cash payments or acquiring user contact information are not permitted.

4. Ads and Info Notices of news articles which are published on news resources:

4.1. shall refer directly to the published article;

4.2. the content of the material shall correspond to the headline and content of the article itself. If the material contains ambiguous, provocative or confusing statements, we have the right to require to make amendments so that the news headline corresponds to the material content completely;

4.3. it shall be clear from the text of the Ad or Info Notice, that it promotes or attracts attention to a news resource where the full text of the article is available;

4.4. if a media banner includes news (articles) headline, the source should be indicated on the same slide with the headline. The font size of such text should not be less than the font size of the headline.

D. Other requirements

1. Materials shall meet technical requirement which may be provided to you from time to time.

2. The use of low-quality images in the materials is unacceptable, including:

images with distortion and interference (artifacts) due to file compression;
images with low resolution, low-definition graphics and pixels.

3. Advertisers and developers of automated systems for advertisers (Demand-Side Platform, “DSP”) participating in RTB auctions agree that the user sees the name of the DSP when interacting with the ad. Advertisers and DSPs agree that they have no right to change, replace ad materials after the first bid.

4. Customer which is a party to the agreement governing placement of Ads and Info Notices shall represent, warrant and undertake that:

4.1. it complies with all applicable trade, economic, and financial laws and regulations, export controls and embargos including those administered and enforced by Switzerland, the United States, the European Union and its relevant Member States, the United Kingdom, the United Nations Security Council, or any other government bodies with jurisdiction relevant to the agreement governing placement of Ads and Info Notices (collectively, “Sanctions”), including ban to provide advertising services to the Russian Federation and to legal persons, entities or bodies established in Russia (the “Restricted advertising”); and

4.2. neither customer nor its subsidiaries and affiliates, nor their respective directors and officers nor its advertisers (where applicable) are located in, or a resident or a national of any country or region that is subject to Sanctions, or identified on any Sanctions lists, or are owned or, where relevant under Sanctions, controlled by the same;

4.3. when performing the agreement, the customer or its advertisers (where applicable) will not directly or indirectly participate in any activities related to Restricted advertising; and

4.4. the customer will ensure that by performing its obligation under the agreement Yango and its partners (publishers) do not directly or indirectly participate in any activities related to Restricted advertising.

4.5. In the event of occurrence of any fact or event that would render any representation or warranty in the clause D(4) above incorrect or misleading, including when the customer detects any ad related to Restricted advertising placed by the customer and(or) by its advertisers and (or) by means of the customer’s system, the customer shall immediately cease the placement of all advertising until further approval by Yango to resume the placement, promptly notify Yango in writing (including by e-mail) about such placement, and provide Yango with information regarding the advertising placed in violation of Sanctions.

4.6. The Customer shall be liable for any losses and damages (including reasonable attorney’s fees) incurred by Yango and shall indemnify Yango against any claims and litigations (including those of the third parties) caused by violation of representations, warranties and undertakings provided by the customer in clause D(4) above.

4.7. In case of any breach by the customer of any representation, warranty or undertaking provided in this clause D(4) or should there be any Sanctions or any Sanctions updates which would affect the agreement governing ads placement, or should Yango reasonably determine that it cannot perform its obligations under the agreement due to Sanctions-related prohibitions, Yango may terminate the agreement with immediate effect.

COUNTRY REQUIREMENTS

A. Russian Federation

When customer’s materials are geo-targeted to the Russian Federation, prohibitions or limitations on advertising of certain goods and services according to the Russian law shall be also taken into account, in addition to the General requirements above.

Here you will find some information on what, how, and why you are able to advertise in the Russian Federation.

Not allowed to be advertised*:

goods forbidden for manufacture and (or) sale by the Russian legislation. For example: counterfeit goods; residential registration services; diplomas;
drugs, psychotropic substances and their precursors;
explosives and explosive materials, except for pyrotechnic products;
goods and services subject to certification or licensing in case of their absence;
remote distribution (sale) of goods forbidden or limited in unrestricted distribution by the Russian law;
tobacco products and smoking accessories;
induced abortion medical services;
information resources of foreign agents.

Not allowed to be advertised online*:

weapons;
gambling and betting, as well as their organizers;
alcohol products.

Allowed to be advertised only if special requirements are met*:

lotteries and stimulating actions;
medicines, medical equipment;
medical services;
dietary supplements;
baby food products;
financial services;
securities;
goods sold through distance selling methods;
information products subject to classification in accordance with the requirements of the Federal Law of December 29, 2010 No 436-FZ “On protection of children from information harmful to their health and development”.

Goods which may not be produced and (or) sold according to the legislative requirements

It is not allowed to advertise products (services) forbidden for production and (or) sale by the Russian law (Article 7 of the Federal Law «On advertising»). In particular, the following is forbidden:

to buy or sell official documents and state awards (Article 324 of the Criminal Code of the Russian Federation); **
forgery, production or sale of counterfeit documents, stamps, seals, blank forms (Article 327 of the Criminal Code of the Russian Federation); **
production, distribution, an offer to sell or otherwise use goods which cause infringement of the exclusive rights to results of intellectual activity or individualization. ***

________

* The list is not exhaustive and is subject to change.

** For example: diplomas of educational institutions, sick leave certificates.

*** Prior to start of display of an advertising (an item which constitutes a result of intellectual activity) Yango is entitled to request from an advertiser a document certifying the right to use the respective (advertised) result of intellectual activity from an advertiser. This rule shall also apply to promotion of services (resources) the main content of which are results of intellectual activity (music, computer programs and others).

_________

Goods and services subject to certification or licensing

It is not allowed to advertise goods and services which require certification or license in case of their absence (Article 7 of the law «On advertising»).

Copies of certificates or licenses shall be submitted to Yango service on ads placement prior to start of display of materials (Article 13 of the law «On advertising»).

See more details in Articles 7 and 13 of the law «On advertising».

Advertising of the remote distribution (sale) of goods which are forbidden or subject to restrictions for unlimited distribution by the Russian law

Advertising remote sale of goods which are forbidden or subject to restrictions for unlimited distribution by Russian law is not allowed (Clause 5 of the Russian Government Regulation № 612 dated September 27, 2007 «Rules for remote sales»; Article 7 of the Federal Law «On advertising»)

The list of goods forbidden for unlimited distribution is established by the Decree of the Russian President No. 179 dated February 22, 1992 «The list of products and waste products forbidden for unlimited distribution».

These products include, in particular, the following:

Precious and rare-earth metals, and products made out of them;
Precious stones and products made out of them;
X-ray equipment, devices and equipment using radioactive substances and isotopes;
Poisons, narcotics and psychotropic substances;
Ethyl alcohol;
Medicines, except for medicinal herbs;
Raw materials for pharmaceuticals derived from northern reindeer breeding (velvet antlers and endocrine raw materials) (introduced by the Order of the Russian President dated 30.11.1992 No. 743- рп).

See more details in Article 7 of the law «On advertising», the Russian Government Regulation dated September 27, 2007; the Order of the Russian President dated 22.02.1992 г. No. 179.

Note: Within the territory of the Russian Federation, the remote sale of jewelry made from precious metals and/or precious stones, as well as certified cut/faceted precious stones, is permitted, subject to the specific requirements established by the legislation of the Russian Federation (Russian Federation Government Decree No. 612 dated September 27, 2007).

Advertising of weapons

See the list of places where advertising of weapons is allowed in Article 26 of the Federal Law «On advertising». Internet advertising is not included in the list of such places.

See more details in Article 26 of the law «On advertising».

Advertising of gambling, betting as well as their organizers

See the list of places where advertising of gambling, betting as well as their organizers is allowed in Article 27 of the Federal Law «On advertising». Internet advertising is not included in the list of such places.

Requirements of this article shall apply to advertising of organizers of games of chance or betting, operating as gambling establishments, and to advertising of their venues.

See more details in Article 27 of the law «On advertising».

Alcohol advertising

According to the clause 21 of the Federal law “On advertising” advertising of alcohol products in the Internet is prohibited.

Medical service advertising

Medical activity is subject to mandatory licensing (Article 12, part 1, point 46 of the Federal Law No. 99 "On licensing specific activities" dated 04.05.2011, Regulation of the Russian Government dated от 16.04.2012 No.291 “On licensing of medical activities (except for the activities carried out by medical organisations and other organisations in the private health care system, on the certain territories with special status)).

Copy of the license shall be submitted to Yango service on ads placement prior to start of display of materials (Article 13 of the law «On advertising»).

Advertising of tobacco, tobacco products and smoking accessories

According to the Article 7 point 8 of the Federal law “On advertising” advertising of tobacco, tobacco products and smoking accessories, including pipes, hookahs, rolling paper and lighters is prohibited.

Advertising of lotteries and promotional events

Requirements to advertising materials which promote lotteries and promotional events are regulated by Articles 9 and 27 of the Federal law «On advertising».

A lottery shall be held by a lottery operator under an order of the Russian Government on the lottery holding and a respective contract for its holding with the lottery organizer (Federal Law "On lotteries" No. 138 dated 11.11.2003). Copies of the order of the Russian Government and the contract shall be submitted to Yango service on ads placement prior to start of display of materials.

For lotteries registered before 30.12.2013, a permit for holding a lottery issued by an authorized agency (Federal Tax Service) shall be submitted.

See more details in Articles 9 and 27 of the Federal law «On advertising».

Advertising of medicines and medical products

Requirements to advertising materials which promote medicines and medical products are regulated by Article 24 of the Federal Law "On advertising".

Medicines are allowed to be advertised in the territory of the Russian Federation if registered with the specific state authority (Article 13 of the Federal Law No. 61 "On circulation of medicines" 12.04.2010).

See more details in Article 24 of the Federal law «On advertising».

Advertising of dietary supplements

Requirements to advertising materials which promote dietary supplements are regulated by Article 25 of the Federal Law «On advertising».

Dietary supplements are subject to mandatory state registration (Federal Law No. 29-FZ 'On Food Product Quality and Safety' dated January 2, 2000).

State registration certificates for dietary supplements issued prior to 15 August 2003 remain valid until their expiration date (Clause 3 of Decree No. 146 of 15 August 2003 'On Sanitary-Epidemiological Assessment of Biologically Active Food Supplements' issued by the Chief State Sanitary Physician of the Russian Federation)."

Advertising of food supplements without a state registration certificate is prohibited (Article 7 of the Federal Law «On advertising»).

See more details in Article 25 of the Federal law «On advertising».

Advertising of baby food products

Requirements to advertising materials which promote baby food products are regulated by Article 25 of the Federal Law «On advertising».

Baby food products are subject to mandatory certification under par. 2 of the List of Food Products, Materials, Articles, Cosmetic Products, and Oral Hygiene Substances and Articles Subject to State Registration* **(Annex to the Regulation on State Registration of New Food Products, Materials, and Articles and Maintenance of the State Register of Food Products, Materials, and Articles Approved for Production in or Import into the Russian Federation, as established by Russian Federation Government Resolution No. 988 of December 21, 2000).

Advertising of baby food products without a Certificate of state registration is prohibited (Article 7 of the Federal Law «On advertising»).

See more details in Article 25 of the Federal law «On advertising».

Advertising of financial services

Requirements to advertising materials which promote financial services are regulated by Article 28 of the Federal Law «On advertising», including:

Insurance services
Bank services
Services for providing consumer loans (credit agreements)
Securities market services
Financial leasing services
Financial institution services for raising and/or placing funds of legal entities and individuals
Asset management services, including fiduciary management, of the assets (including securities, investment reserves of mutual funds, unit investment trusts, pension reserves of non-state pension funds, pension savings funds, mortgage coverage, military personnel housing savings)
Fundraising for shared-ownership real estate development

Banking operations are subject to licensing according to Federal Law No. 395-1 dated 02.12.1990 «On banks and banking».

Insurance activities (excluding reinsurance and other cases stipulated by federal laws) covering the interests of legal entities and Russian resident individuals may only be conducted by insurers holding licenses obtained through established procedures (Russian Federation Law No. 4015-1 'On the Organization of Insurance Business in the Russian Federation' dated November 27, 1992).

Activities of professional securities market participants (brokerage services; dealer operations; securities management services; depository services; securities registry maintenance) are subject to licensing in accordance with Federal Law No. 39-FZ 'On the Securities Market' dated April 22, 1996.

The operations of joint-stock investment funds, non-state pension funds, and investment management activities for mutual funds and unit investment trusts are subject to licensing under Federal Law No. 156-FZ 'On Investment Funds' dated November 29, 2001; and Federal Law No. 75-FZ 'On Non-State Pension Funds' dated May 7, 1998.

Advertising the above-mentioned activities is not allowed unless an advertiser has a necessary license, except for financial leasing activities (Article 7 of the Federal Law «On advertising»).

Pursuant to Article 4 of Federal Law No. 353-FZ 'On Consumer Credit (Loans)' dated December 21, 2013, professional consumer lending activities shall be conducted by credit institutions; and non-credit financial institutions - exclusively in cases stipulated by federal laws governing their operations.

See more details in Article 28 of the Federal law «On advertising».

Advertising of securities

Requirements to advertising materials which promote securities are regulated by Article 29 of the Federal Law «On advertising».

See more details in Article 29 of the Federal law «On advertising».

Advertising of goods sold through distance selling methods

Distance selling of goods shall mean retail sales contracts concluded based on the buyer’s review of the seller’s product description presented in catalogs, brochures/booklets, photographic images, telecommunications media, or through other means excluding physical inspection of the goods or product samples prior to contract conclusion (Clause 2 of the Rules for Distance Selling of Goods, approved by Russian Federation Government Resolution No. 612 dated July 27, 2007).

Requirements to advertising materials which promote goods sold through distance selling methods are regulated by Article 8 of the Russian Federal Law «On advertising».

When advertising goods sold through distance selling methods, the advertisement must include the following seller details:

for legal entities:

official company name
registered address
state registration number (OGRN)

for individual entrepreneurs:

full name (surname, first name, patronymic)
primary state registration number (OGRNIP)

Note: Please be advised that distance selling is prohibited for goods whose free circulation is restricted or banned under applicable legislation.

See more details in Article 8 of the Federal law «On advertising».

Advertising of information products subject to classification in accordance with the requirements of the Federal law of December 29, 2010 No 436-FZ “On protection of children from information harmful to their health and development”

Advertising of information products intended for distribution within the Russian Federation, including media products, printed materials, audiovisual media on any carriers, computer programs and databases, as well as information distributed through public performances, telecommunication networks (including the Internet), and mobile networks, - may only be placed when displaying the product's classification category in accordance with Federal Law No. 436-FZ of December 29, 2010 (Article 5 part 10.1 of the Federal Law "On Advertising").

Advertisers must comply with these requirements, bear responsibility for proper classification of advertised products and ensure correct category labeling in all advertisements.

Advertising materials promoting information products must be assigned an appropriate classification category:

category: information products for children aged less than six years – "0+";
category: information products for children aged six years or older – "6+" and/or a text warning "for children aged over six years";
category: information products for children aged twelve years or older – "12+" and/or a text warning "for children aged over twelve years";
category: information products for children aged sixteen years or older – "16+" and/or a text warning "for children aged over sixteen years";
category: information products forbidden for children - "18+" and/or a text warning "forbidden for children".

Changes to the Russian legislation

In case of changes to the Russian legislation Yango is entitled to apply new advertising rules including suspending and restraining the adverting of goods and services not more than within 5 (five) working days before amendments entering into legal force.

Accounting and labelling of Ad Materials.

1. When Ads displayed on the Partner Resources are geo targeted to the Russian Federation, Yango and the Customer represent, warrant and undertake before each other to comply with the provisions of Article 18.1 of the Law No. 38-FZ of 13.03.2006 of the Russian Federation "On Advertising" (the "Advertising law**"**) and the provisions of the applicable regulations of the Russian Federation governing the accounting and labelling of advertising on the Internet. The Customer hereby instructs and Yango undertakes to ensure provision of the information on distributed advertising materials to the unified online advertising register (the "UOAR") of the federal executive authority responsible for control and supervision in the field of mass media, mass communications, information technology (Roskomnadzor) through the advertising data operator in accordance with the procedure and terms established by the current legislation of the Russian Federation in the unchanged form received from the Customer and (or) its counterparty (if applicable) (changes are allowed due to technical requirements only; hereinafter – "Provision of information to the UOAR").

Yango and the Customer have agreed that the above requirements in terms of confidential information shall be fulfilled through the dedicated advertising data operator chosen by Yango (company data: RU OGRN 1227700413962; hereinafter referred to as the "ADO") in accordance with its Terms of data reporting published at: https://yandex.ru/legal/ord_terms/?lang=en. For the avoidance of doubt, under no circumstances Yango is responsible for the actions or omissions of the ADO, the UOAR and (or) Roskomandzor. In case the Customer has any claims and(or) comments on the fulfillment of the requirements provided for in Article 18.1 of the Advertising law, which are the responsibility of the ADO, the UOAR and(or) Roskomnadzor, the Customer undertakes to send such claims, comments and questions directly to the relevant persons and/or government agencies.

For the avoidance of doubt, Yango assumes no obligation to verify the information provided by the other party and(or) its counterparty (if applicable), and is not responsible for its accuracy, relevance, completeness, compliance with the current legislation of the Russian Federation and the Terms and Conditions for submission of advertising information to the UOAR. At the same time, the Customer undertakes to provide the necessary information in a timely manner and exclusively using the appropriate interface in such a way that Yango is able to fulfill its obligations in full. This, in particular, means that the Customer guarantees the completeness, reliability, relevance and timeliness of their provision to Yango of information about the advertising distributed under the relevant agreement governing ads placement, its advertisers, advertising distributors, advertising system operators and other persons involved in advertising (if applicable), as well as that the Customer has the right to transmit information to Yango about the specified persons, as well as instruct Yangox to Provide information to the UOAR in the part related to the specified persons (if applicable). The Customer also undertakes to respond to Yango's requests within 1 (one) calendar day in connection with Yango receiving requests from the ADO, the UOAR and (or) government agencies of the Russian Federation regarding compliance with the requirements provided for in Article 18.1 of the Advertising law.

The Customer agrees that for the purposes of fulfilling the requirements set forth in Article 18.1 Advertising law, the phone number specified by the Customer when creating an account in Passport ID may be included in the advertising information reported to the UOAR.

B. Kazakhstan

Materials displayed with geo-targeting at Kazakhstan must, in addition to the General requirements above, also comply with the requirements described in the documents General requirements for Kazakhstan available at: https://yandex.kz/legal/general_adv_rules, and Requirements to advertising of particular goods and services in Kazakhstan available at: https://yandex.kz/legal/adv_rules.

c. Uzbekistan.

Materials displayed with geo-targeting at Uzbekistan must, in addition to the General requirements above, also comply with the requirements described in the document General requirements for Uzbekistan available at: https://yandex.uz/legal/general_adv_rules/uz/.

d. Türkiye

Materials displayed with geo-targeting at Türkiye must, in addition to the General requirements above, also comply with the requirements described in the documents General Principles and Conditions for Türkiye available at: https://yandex.com.tr/legal/general_adv_rules and Advertising placement conditions for products and services whose advertising is subject to various restrictions in Türkiye available at: https://yandex.com.tr/legal/adv_rules.

Date of publication: 10.11.2025