• Developing and executing PR strategies for the Yango SuperApp, ride-hailing, and other services in Pakistan
• Planning and delivering impactful PR campaigns, including product launches and brand storytelling
• Building and maintaining strong relationships with journalists, editors, and key local media outlets
• Managing crisis communications and reputation risk
• Creating proactive, data-driven content such as press releases, interviews, and public statements positioning Yango as a thought leader
• Coordinating with local PR agencies and ensuring alignment with Yango communication goals and standards
• Organizing media events, press briefings, panels, and partnerships to enhance brand visibility
• Supporting the Country Head by crafting thought leadership content, op-eds, and interview responses to reflect Yango’s corporate vision