• Collaborating on and executing action plans for Yango ride-hailing and other services in Bolivia, including evaluating PR campaigns for effectiveness and business impact
• Managing market-specific issues and crises
• Building and maintaining strong relationships with local media outlets to ensure effective communication
• Crafting compelling, data-driven content to position Yango as a thought leader, including press materials, media comments, agency briefs, and speaker notes for interviews
• Overseeing local PR agencies to ensure alignment with Yango’s objectives and quality standards
• Planning, organizing, and coordinating media events to promote Yango services
• Collaborating with influencers and social media figures to enhance Yango’s brand presence and outreach